Marketing is a fascinating job. You’re expected to follow trends, you have to be actively promoting your brand on any new social media site when it first starts to get traction. Since videos are so persuasive and effective in the modern age, video marketing is a huge thing these days. Although there is a case to be made that emerging technologies like augmented reality and virtual reality may eventually steal the thunder of video ads, for the time being, nothing outperforms online video to enchant your audience.
Notably, YouTube is home to one of the largest video-sharing communities as more than 1.9 billion users log in every month to check out the content. Given the large number of companies that create youtube videos, it’s critical to have a cutting-edge strategy to make sure your eCommerce business stands out from the competition. You can expand your e-commerce business by showing the advantages of what you’re selling by utilising the platform’s robustness.
The question is: how can you leverage Youtube as a content marketing channel for your online store?
There are several Youtube advertising strategies and techniques that you can use to start right now. Some of them entail negotiating with influencers, spending money on advertisements, and optimising videos for search engines.
What is Youtube Marketing?
Uploading video content to Youtube in order to promote your business to a target audience is known as Youtube Marketing. Typically, this video content educates, adds value, and motivates potential customers to purchase your goods. Due to the substantial potential traffic it offers, many e-commerce companies spend on expanding their youtube channels. With useful and engaging content, you may get results through YouTube videos to retain users on the site. Because creating an enthusiastic audience that supports and defends your brand is ultimately what matters for your eCommerce Business.
5 Youtube Ad Types
Following are the types of Ad types that you can use for creating advertisements for your eCommerce business:
Skippable In-Stream Ads – The skippable in-stream ad is the initial iteration of the TrueView ad. In-stream YouTube advertisements run for a minimum of 12 seconds and a maximum of six minutes. Such ads give a skip option to the viewers.
Video Discovery Ads – YouTube promotes TrueView Discovery advertising, which shows as image thumbnails with up to three lines of text. For viewers, these advertisements are an optional means of consuming your brand’s content.
Non-Skippable In-Stream Ads – If the TrueView strategy simply isn’t your brand’s cup of tea, YouTube offers a variety of other solutions. On this platform, non-skippable advertisements work a little differently. On the surface, they may appear to be skippable advertisements, but you are only allowed a 15-second ad window for non-skippable ads.
Bumper Ads – The most significant difference is the duration of your ad window. Instead of 20 seconds, bumper ads are expected to last less than six seconds. This provides a limited and precise advertisement experience to the platform’s users
Masthead Ads – Masthead ads are costly and far beyond the average brand’s marketing budget. It kind of acts as a youtube premium advertising experience. It gives your ad first preference every time a user engages with the platform.
How to Get Started on Youtube as an Ecommerce?
Like any marketing endeavour, it’s imperative to develop a sound strategy to get the best return on investment (ROI). So as you build your YouTube ad strategy, keep the following tips in mind. Here are some Youtube advertisement guides that can help you grow your business:
Decide Your Goals
Do you want to boost sales right away in your online store? Perhaps your goal is to raise brand awareness, draw in new clients, or encourage repeat business. Decide on what kind of audience you want to target, your retention rate etc. It takes more than just uploading videos, driving traffic, and making sales to grow a Youtube channel. Building an audience is the goal. You must concentrate on the demands of your audience.
Besides setting a budget for your advertising plan, choose an ad type, decide the sources you want your ad to be placed on and many other things to gain the right view and reach for your advertisement.
Mixing up your ad types
It’s vital to create a variety of ad types if you want your YouTube strategy to be successful. Try out bumper advertising, skippable and non-skippable in-stream advertisements, and overlay. You boost your chances of discovering the right mix of ads for your company by experimenting with various ad formats. Run tests initially with a modest advertising budget. After that, when a winning combination gains traction, go all in and invest in it.
Know your Target Audience
If you’ve been in business for a while, you’ve probably determined who your target audience is. Maybe you have a buyer persona that contains the following:
- Buying habits
- Content preferences
The common characteristics of your ideal customer should be identified for a practical reason. Knowing your target audience is crucial for every advertising strategy. Understanding the demographics, psychographics, interests, and affiliations of your target audience will help you create content that appeals to their needs and goals. If you have a clear understanding of your target market and use YouTube’s precise targeting options, your ads will be seen by the correct people.
Measure the Success of Your YouTube Ads
YouTube advertising automatically tracks a wide range of analytics for you, including viewing time and engaged views. Unfortunately, if you’re unfamiliar with the platform, such information might be daunting. When you first start out, concentrate on the view rate for skippable advertising. This is simply how well you convert viewers into potential customers by measuring your actual engagement rate.
There are a few explanations for a low view rate. Maybe people aren’t interested in your headline. Perhaps the viewer isn’t drawn into your video quickly enough. Keep in mind that the opening five seconds must be engaging.
The emphasis is still on engagement for non-skippable advertisements. The only distinction is that you’ll utilise the click-through rate (CTR) to assess whether your advertisement is effective. There are two options if your CTR is very low. Either the wrong audience is receiving the video, or the video itself isn’t engaging your target audience. I suggest experimenting with various target audiences and making numerous videos to test for both.
YouTube Advertising can be complicated, but following the right approach will get you where you want to reach. Starting small and learning as you go is the key. The experience that customers have after they arrive at your website must also be taken into account. Giving your new customers a quick, one-click checkout is a great way to impress them and keep them coming back.