We surely have all the time in the world to do our marketing and SEO. However, for almost all businesses any time spent on things apart from operational work cost them their clients and sales. Marketing works in both mediums, online and offline, but do you know that 85% of people perform online research before purchasing a product or service, and 61% of all web traffic originates from search engines. And in such cases, you alone cannot do everything, that’s where you realize the need to hire a digital marketing agency.
Hiring services from a digital marketing agency can be a terrific way to reinvest in your business. These agencies have hands-on experience in the field and the criteria that you want to work on to grow your business. And if you search you’ll find hundreds of digital marketing agencies in your area and thousands of agencies all over India. When all these agencies seem so similar, how do you even begin to narrow down the best one from the top contenders? To hire a good digital marketing agency you must know exactly what you want the business to do and determine whether or not they are capable of doing it.
What Factors to Consider for Choosing a Digital Marketing Agency?
1. Are their methods relevant?
In this new era of advancing technology, the digital world is completely walking parallel to it. The digital marketing sector is evolving at a faster rate than ever before. Updates to the following platforms’ features and algorithms can have a significant impact on how you sell your product or service:
- Google’s algorithms and ranking factors
- Google Ads
- Bing search and rankings (Yahoo is powered by Bing)
- Microsoft Advertising (formerly Bing Ads)
- Other search engines and their ad platforms
- Amazon’s search and rankings
- Amazon Ads
- Social media networks
- Social media ad platforms
- Email marketing platforms
Ask the agency some related questions to establish and understand whether they are following current methods and techniques of marketing. Awareness of recent trends and methodologies is very crucial for a digital marketing agency. And if the company still uses outdated methods and patterns for promoting businesses online, they aren’t aware of it, or maybe they’re waiting and analyzing the new practices to make adjustments. It is always better to ask before coming up with a decision.
2. Are they familiar with all aspects of Digital Marketing?
Even if you’re employing an expert to specialize their work on a particular thing, you’ll want to make sure that anybody you choose is familiar with all the aspects and areas of digital marketing, like:
- Both types of SEO – Technical and on-page, while both are necessary
- SEO, social, ads, and email to drive content marketing results
- Social Media marketing helps in better SEO
- Link building and content marketing
It is normal and acceptable for an agency if they don’t offer certain services that are mostly not required and are unnecessary. However, sometimes, some agencies don’t comprehend other aspects of digital marketing and that could not be good for your business. If it happens, feel free to switch and hire another agency.
3. Do they offer Service Receipts?
Always take proof of their work, before you hire any marketing agency. This can be difficult since major brands frequently demand partner agencies to sign non-disclosure agreements (NDAs). That means they won’t be able to share the names of the campaigns they ran or any results of those campaigns. In such cases inquire about their previous work and performance. They should be able to talk about what the task entailed, how they approached it, and what they learned as a result. Check for the agency’s reviews and feedback and google, it helps a lot.
4. Are they following Marketing Practices for their websites?
Does the company ‘Practice what they Preach?’, simply check whether the company that will handle your digital business marketing has:
- Their site is optimised and has relevant ranks
- They should have at least one social media channel that is active and engaging.
- Their google business profile should be claimed and populated
Search for their firm online and look at all of the results to determine how effectively their metadata was optimized. Sign up for their email newsletter if they have one. Examine their social media material, frequency of posting, and hashtag usage.
5. What are their Targets?
A digital marketing agency should work with targets or have some focus on the desired results. They should be able to keep their promises. Contract conformity, deadline obedience, and project completion to specifications are all things that may (and should) be guaranteed. Hire a company that does not make unattainable promises. The digital marketing agency you hire should have its own goal that complies with your business goals as well.
But sometimes, an agency that offers and promises that it can deliver the exact number of results is a red flag. Digital marketing is a game that keeps evolving in terms of strategies and numbers. It all takes time and its own duration but the company should be able to reap results during that time period.
Every project, no matter how big or small, requires the attention, working, and marketing techniques of a professional. Choosing the correct digital marketing agency among thousands, on the other hand, might be difficult. Now that you know what criteria to look for when hiring a digital marketing agency, keep these suggestions in mind while making your decision, and choose what is perfect for your business.