Vishwas Computers, based in Udaipur is serving individuals and small and medium business with computer-related services for over 15 years. Vishwas Computers have conducted their business with honesty, dignity, and having total customer satisfaction in mind. The brand offers a variety of technology services including sales and repair of Laptops, Desktop, Servers and other computer peripherals.
A Logo should create an appropriate brand positioning in the local market, creating a prominent impact on the customers.
A great logo should have the following characteristics:
- Simple: Should be simple yet attractive
- Memorable/Impactful: Should capture viewer’s attention and leave an impression
- Unique: The Logo should be unique from its competition
- Versatile: A great logo should look equally good on any web device and on any kind of print material.
- Relevant: Should be relevant to the business offerings. It has to have meaning that relates to the work you are doing.
The target audience includes:
Individuals: students, family, teachers, professionals
Business: Small and Medium Business, Schools, Hospitals, IT companies etc.
Keeping in mind the overall perception of the business, we have come up with a logo concept that complements the brand to a great extent. We have tried to present the logo with the right story following the keywords like- Trust, Dignity, Experience, Commitment. The colours, typography and proportions are used in a very smart way to create a positive impact on the viewers.
During the exploration stage, our goal was to find a shape that feels static and dynamic at the same time. We started with more literal metaphors such as a Computers, laptops mouse etc. but then moved towards an abstract direction. Vishwas is a business based over Trust and Satisfaction, so that’s why we have a used the combination of a Shield and a Thick Mark to define the brand in the right direction.