Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. A logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on products, business card and website, a logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
Thus, a logo is one of the most important branding investments a business can make. Shown here is our logo design for Mountain Harvest, an initiative that endeavours to procure fresh produce from farmers and make it directly available at your doorstep. They aim to reduce the need to purchase fruits and vegetables from supermarkets where produce is preserved in cold storage and exposed to local pollutants.